TRADITION-CONSCIOUS INTO THE DIGITAL AGE

The new Austrian Post eCommerce platform

Even the venerable Österreichische Post (Austrian Post Office) has been unable to extricate itself from digital transformation, something which has above all become evident through the dramatic fall in the number of letters it handles. Nevertheless, there has been a noticeable increase in terms of parcels due to e-commerce, which is a development that the company is now planning to exploit. However, the journey into the digital age also means moving into uncharted waters. We spoke to Gerald Gregori, Head of E-Commerce Innovation Management at Österreichische Post AG, about the new online marketplace ‘from Austria for Austria’.