GUARDIAN OF THE RECIPE

On the trail of the tradition-steeped brand history of Jägermeister

Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal liqueurs today, and the only German premium spirit beverage to have achieved worldwide fame. The long-standing German distillery has grown into a global brand, becoming one of the greatest brand management successes in history.